Britannia Industries Limited engages in certain social initiatives concerning Nutrition, Health & Wellness and for this purpose has incorporated the Britannia Nutrition Foundation (BNF) with a focus on addressing malnutrition through:
- Driving awareness, education and action to address under-nutrition and malnutrition.
- Building and disseminating scientific knowledge and information in the areas of Nutrition, Health & Wellness.
- Creating a platform for collaborative action between corporate bodies, civil society, government, development agencies and Non Governmental Organizations.
Statement of Commitments
Britannia follows a 2 pronged approach to address the pervasive issue of malnutrition in India:
- Micro-nutrient enriched commercial products sold through ~ 4 million retail outlets at affordable prices. Today, 52% of Britannia’s product portfolio is enriched with Iron and other micro-nutrients like Vitamin A, B, D, Calcium, Zinc and Folic Acid. Approximately 11.5 million packs of Britannia’s micro-nutrient enriched Bakery & Dairy products are sold every day in India and expected to increase 5-6% every year.
- Increase saliency for the issue of malnutrition, share success stories from around the world and foster Public Private Partnerships through The Britannia Nutrition Foundation which was set up in 2009 with the goal to help “Secure Every Child’s Right to Growth and Development through Good Food Every day”.
Britannia commits to the following specific goals-
- To increase reach of specially formulated Iron Fortified biscuits from 300, 000 to 1 million children most at risk of under-nutrition/ malnutrition by 2016. To date, the Foundation has worked with NGOs like Naandi Foundation, Akshayapatra, Navjyoti etc; who supply mid day meals to schools and others. The aim is to increase reach through existing/ new partners.
- To address the inter-generational cycle of malnutrition, scale up supplementation of fortified biscuits for adolescent girls. The goal is to reach 100, 000 girls in 3 years (2013- 2016), through collaboration with NGO partners/ government Programs. The nutritional impacts sought are decrease in prevalence of anemia and increased BMI.
- To increase awareness/ advocacy of the issue through media partnerships, with a goal to reach 1 million households by 2015. The Digital Outreach plan will be primarily through Facebook.
- To create a Public Private Partnership model with East Delhi Municipal Corporation beginning in 2013 and continuing until mid 2014. This will include supplementation of Iron Fortified biscuits to 50, 000 children & education on anaemia to parents. A study with a sample size of 450 children, spanning 12 months will be conducted through the country’s premier Institute AIIMS (All India Institute of Medical Sciences, Delhi) to assess the effectiveness of the fortified biscuits in reducing the prevalence of anaemia & improving other health outcomes.