Ready-to-eat Fortified Porridge in Madagascar

Nutrition context / project objective

Malnutrition is a significant public health issue in Madagascar. Inadequate infant and young child feeding practices are highlighted through the high prevalence of underweight (36%), stunting (50%) and wasting (15%).

Nutri’Zaza sells Koba Aina, a locally produced fortified infant flour, which offers a complete meal formulated to meet local tastes and consumption habits. Koba Aina is provided in two formats: porridges sold door-to-door, or at the baby restaurants by sales ladies; and 35 grams sachets of pre-cooked flour.

Project scope and partner roles

Below-the-line neighborhood marketing has built a strong brand for Koba Aina and increased availability through sales ladies selling the product inside the baby restaurants, to grocery stores and door-to-door. Nutri’Zaza also sells to social institutions.

Impact

From February to September 2013 Nutri’Zaza sold around 1.4m meals to around 34,000 active consumers and another 800,000 meals to social institutions. 17% of infants in baby restaurant neighbourhoods are regular consumers.

Nutri’Zaza’s forecasted annual turnover for 2013 is $217,000. Supported by a combination of grant funding and investment, the business aims to be self sustaining in five years through a network of around 100 baby restaurants.

Ready-to-eat Fortified Porridge in Madagascar

Nutrition context / project objective

Malnutrition is a significant public health issue in Madagascar. Inadequate infant and young child feeding practices are highlighted through the high prevalence of underweight (36%), stunting (50%) and wasting (15%).

Nutri’Zaza sells Koba Aina, a locally produced fortified infant flour, which offers a complete meal formulated to meet local tastes and consumption habits. Koba Aina is provided in two formats: porridges sold door-to-door, or at the baby restaurants by sales ladies; and 35 grams sachets of pre-cooked flour.

Project scope and partner roles

Below-the-line neighborhood marketing has built a strong brand for Koba Aina and increased availability through sales ladies selling the product inside the baby restaurants, to grocery stores and door-to-door. Nutri’Zaza also sells to social institutions.

Impact

From February to September 2013 Nutri’Zaza sold around 1.4m meals to around 34,000 active consumers and another 800,000 meals to social institutions. 17% of infants in baby restaurant neighbourhoods are regular consumers.

Nutri’Zaza’s forecasted annual turnover for 2013 is $217,000. Supported by a combination of grant funding and investment, the business aims to be self sustaining in five years through a network of around 100 baby restaurants.

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