Protein Kisse La: Selling Fortified Infant Flours in Ivory Coast

Nutrition context / project objective

40% of children under the age of five in Ivory Coast are stunted, 16% are underweight, and 8% are wasted. Moreover, micronutrient deficiencies, including vitamin A and Iron, are widespread. In response to this high burden, Protein Kisse La (PKL) committed to providing nutritious infant food to families. In 2009, GAIN decided to support this goal with a 5-year, 2m$ grant.

Project scope and partner roles

PKL is producing an entire range of products for children between 6 and 24 month old. With GAIN’s support, the company has developed 65g and 200g packs fulfilling a child’s daily RNI, at an affordable price for most families and with different flavours.

PKL makes the product widely available through a multichannel distribution strategy (supermarkets, pharmacies, small shops), and in various formats and price points to cater to the purchasing power of different population groups.

Impact

As of 2013, PKL holds an estimated 25-30% market share of the infant food market in the country, with 150-200 tons sold per year. The infant food business itself is expected to break even in 2016 thanks to increased production capacity and product sales.

PKL pricing for individual sachets has led competing brands to lower their prices, making the product category more widely affordable in the country.

Protein Kisse La: Selling Fortified Infant Flours in Ivory Coast

Nutrition context / project objective

40% of children under the age of five in Ivory Coast are stunted, 16% are underweight, and 8% are wasted. Moreover, micronutrient deficiencies, including vitamin A and Iron, are widespread. In response to this high burden, Protein Kisse La (PKL) committed to providing nutritious infant food to families. In 2009, GAIN decided to support this goal with a 5-year, 2m$ grant.

Project scope and partner roles

PKL is producing an entire range of products for children between 6 and 24 month old. With GAIN’s support, the company has developed 65g and 200g packs fulfilling a child’s daily RNI, at an affordable price for most families and with different flavours.

PKL makes the product widely available through a multichannel distribution strategy (supermarkets, pharmacies, small shops), and in various formats and price points to cater to the purchasing power of different population groups.

Impact

As of 2013, PKL holds an estimated 25-30% market share of the infant food market in the country, with 150-200 tons sold per year. The infant food business itself is expected to break even in 2016 thanks to increased production capacity and product sales.

PKL pricing for individual sachets has led competing brands to lower their prices, making the product category more widely affordable in the country.

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