Annual Advisory Group Meeting in New York, 20 September 2016

The SBN Advisory Group held its sixth meeting on the margins of the UN General Assembly in New York City, 20th September. The meeting was attended by Advisory Group (AG) co-chairs Feike Sijbesma, CEO of Royal Dutch DSM and Axton Salim, Director of Indofood, as well as other key AG members including Monica Musonda, CEO and Founder of Java Foods, and new SUN Movement Coordinator Gerda Verburg. SBN Manager, Jonathan Tench provided updates on the network’s progress at country level, in addition to key challenges the network faces and the support required from the growing number of national SBNs. Jonathan also presented a proposal to establish a virtual SBN Responsible Marketing Academy that can support national SBN requests by providing advice and recommendations for responsible marketing and consumer insights. Members of the Advisory Group were asked to present how they can support the SBN to meet these challenges, with each member outlining a unique offering to national SBNs given their respective networks and competencies. Members also reflected on the need to diversify local companies and partners, working together to boost consumer demand for nutritious foods, and stressed that partnership facilitation and policy and regulatory changes that support effective private sector actions for nutrition are critical.

SBN Advisory Group Meeting

Annual Advisory Group Meeting in New York, 20 September 2016

The SBN Advisory Group held its sixth meeting on the margins of the UN General Assembly in New York City, 20th September. The meeting was attended by Advisory Group (AG) co-chairs Feike Sijbesma, CEO of Royal Dutch DSM and Axton Salim, Director of Indofood, as well as other key AG members including Monica Musonda, CEO and Founder of Java Foods, and new SUN Movement Coordinator Gerda Verburg. SBN Manager, Jonathan Tench provided updates on the network’s progress at country level, in addition to key challenges the network faces and the support required from the growing number of national SBNs. Jonathan also presented a proposal to establish a virtual SBN Responsible Marketing Academy that can support national SBN requests by providing advice and recommendations for responsible marketing and consumer insights. Members of the Advisory Group were asked to present how they can support the SBN to meet these challenges, with each member outlining a unique offering to national SBNs given their respective networks and competencies. Members also reflected on the need to diversify local companies and partners, working together to boost consumer demand for nutritious foods, and stressed that partnership facilitation and policy and regulatory changes that support effective private sector actions for nutrition are critical.

SBN Advisory Group Meeting

NEWS Click to view News by country.
NEWS
Click to view News by country.