#FutureFortified Global Summit on Food Fortification

9 – 11 September 2015, Arusha, Tanzania

Between 9 – 11 September 2015, GAIN together with the Government of the United Republic of Tanzania is hosting a summit in Arusha, Tanzania as part of a global effort to reinvigorate interest, awareness and investment in food fortification.

Other co-conveners include the African Union (AU), the Bill & Melinda Gates Foundation (BMGF), United Nations Children’s Fund (UNICEF), USAID, the World Food Programme (WFP), and World Health Organization (WHO).

More than two billion people around the planet suffer from micronutrient deficiency or hidden hunger. Food fortification has been ranked one of the best investments by the World Bank and Copenhagen Consensus in development in terms of cost effectiveness because it improves people’s health while indirectly boosting productivity and economic progress.

Effective food fortification requires the engagement and support of all national stakeholders, including business. Business can contribute to food fortification by integrating fortification in to processing and manufacturing;  increasing availability of fortified products by educating commercial distributors and sales agents on fortification benefits, and by leveraging existing commercial distribution channels and retail outlet; and generating demand through marketing and advertising resources to build consumer awareness, and keep price points competitive and affordable by subsidising fortification costs. See the SBN Guide to Business Engagement for more information.

The debate will present in-depth analysis and impact assessments, important and power case study examples of food fortification programs as well as learnings and challenges to build on so effective food fortification efforts can carry on delivering in the future. There will be a number of themes as well as the roles of industry, government, academia and civil society; improving compliance and measurement; cost-benefit analysis; modelling potential for impact and the required investments.

For further information, follow #futurefortifed on Twitter. Useful resources include a snapshot report on fortification, which explores lessons learnt and several case studies, also highlighting the significant role of business.

#FutureFortified Global Summit on Food Fortification

9 – 11 September 2015, Arusha, Tanzania

Between 9 – 11 September 2015, GAIN together with the Government of the United Republic of Tanzania is hosting a summit in Arusha, Tanzania as part of a global effort to reinvigorate interest, awareness and investment in food fortification.

Other co-conveners include the African Union (AU), the Bill & Melinda Gates Foundation (BMGF), United Nations Children’s Fund (UNICEF), USAID, the World Food Programme (WFP), and World Health Organization (WHO).

More than two billion people around the planet suffer from micronutrient deficiency or hidden hunger. Food fortification has been ranked one of the best investments by the World Bank and Copenhagen Consensus in development in terms of cost effectiveness because it improves people’s health while indirectly boosting productivity and economic progress.

Effective food fortification requires the engagement and support of all national stakeholders, including business. Business can contribute to food fortification by integrating fortification in to processing and manufacturing;  increasing availability of fortified products by educating commercial distributors and sales agents on fortification benefits, and by leveraging existing commercial distribution channels and retail outlet; and generating demand through marketing and advertising resources to build consumer awareness, and keep price points competitive and affordable by subsidising fortification costs. See the SBN Guide to Business Engagement for more information.

The debate will present in-depth analysis and impact assessments, important and power case study examples of food fortification programs as well as learnings and challenges to build on so effective food fortification efforts can carry on delivering in the future. There will be a number of themes as well as the roles of industry, government, academia and civil society; improving compliance and measurement; cost-benefit analysis; modelling potential for impact and the required investments.

For further information, follow #futurefortifed on Twitter. Useful resources include a snapshot report on fortification, which explores lessons learnt and several case studies, also highlighting the significant role of business.

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