Progress from Bel Group

Within the SUN Movement, the SUN Business Network seeks to capitalize on the expertise and resources of companies that can exert a positive impact on nutrition. The Bel Group joined this network in 2014, formalizing for the first time strong commitments to promote nutrition in emerging markets. The Bel nutrition team worked in close collaboration with several internal stakeholders for this project. Four major numerical objectives were set related to World Health Organization (WHO) expectations, each with a precise deadline and geographic scope of application:

  • By the end of 2020, ensure the provision of calcium and vitamin D to over 13 million people in SUN countries where Bel operates, in particular in Sub-Saharan Africa, by fortifying certain The Laughing Cow® cheeses with at least 600 mg of calcium/100 g and 0.75 mg of vitamin D/100 g.

This work, which began several years ago, is part of an effort to fortify Bel products in key nutriments. At the end of 2014, it was estimated that at least 7 million people have already benefitted from this process.

  • Set up a network of 5,000 street vendors by the end of 2015 to facilitate access to Bel products high in protein and calcium for the lowest income populations.

This network is grounded in the Sharing Cities dedicated platform that is helping to improve the working conditions of street vendors by giving them access to micro health insurance and professional training programs. In 2014, over 3,500 street vendors had already joined the Sharing Cities platform.

  • Support the growth and well-being of children through:

Bel Foundation actions: between 2008 and 2018 up to €2.5 million will be distributed to associations that act to promote nutrition and well-being among children throughout the world.

At the end of 2014, the Bel Foundation had already supported over 150 charity projects to help children and teenagers, which represents almost €1.5 million in donations.

  • Educational programs centering on nutrition: these will involve 130,000 children by the end of 2015.

Since 2013, Bel has set up several events in Ivorian and Senegalese schools to train children in nutrition. This program has already reached 100,000 children. In Vietnam, a tour organized in partnership with the Hanoi Medical University has provided nutritional advice to 5,000 children.  Bel will continue to develop this type of event to provide better advice to parents and their children in the area of nutrition in developing countries.

  • Promote nutrition with 2,000 Bel employees and partners working in developing countries through the implementation of a special program at their workplaces by the end of 2016.

Bel will progressively implement an internal awareness program focusing on nutrition and a healthy lifestyle with the purpose of improving the health of its employees and its partners. Several measures will be implemented. In Morocco, for example, cafeteria staff will trained in nutrition, their menus revised monthly to ensure a proper nutritional diet and educational sessions will be provided focusing on healthy lifestyles and breast-feeding.

Progress from Bel Group

Within the SUN Movement, the SUN Business Network seeks to capitalize on the expertise and resources of companies that can exert a positive impact on nutrition. The Bel Group joined this network in 2014, formalizing for the first time strong commitments to promote nutrition in emerging markets. The Bel nutrition team worked in close collaboration with several internal stakeholders for this project. Four major numerical objectives were set related to World Health Organization (WHO) expectations, each with a precise deadline and geographic scope of application:

  • By the end of 2020, ensure the provision of calcium and vitamin D to over 13 million people in SUN countries where Bel operates, in particular in Sub-Saharan Africa, by fortifying certain The Laughing Cow® cheeses with at least 600 mg of calcium/100 g and 0.75 mg of vitamin D/100 g.

This work, which began several years ago, is part of an effort to fortify Bel products in key nutriments. At the end of 2014, it was estimated that at least 7 million people have already benefitted from this process.

  • Set up a network of 5,000 street vendors by the end of 2015 to facilitate access to Bel products high in protein and calcium for the lowest income populations.

This network is grounded in the Sharing Cities dedicated platform that is helping to improve the working conditions of street vendors by giving them access to micro health insurance and professional training programs. In 2014, over 3,500 street vendors had already joined the Sharing Cities platform.

  • Support the growth and well-being of children through:

Bel Foundation actions: between 2008 and 2018 up to €2.5 million will be distributed to associations that act to promote nutrition and well-being among children throughout the world.

At the end of 2014, the Bel Foundation had already supported over 150 charity projects to help children and teenagers, which represents almost €1.5 million in donations.

  • Educational programs centering on nutrition: these will involve 130,000 children by the end of 2015.

Since 2013, Bel has set up several events in Ivorian and Senegalese schools to train children in nutrition. This program has already reached 100,000 children. In Vietnam, a tour organized in partnership with the Hanoi Medical University has provided nutritional advice to 5,000 children.  Bel will continue to develop this type of event to provide better advice to parents and their children in the area of nutrition in developing countries.

  • Promote nutrition with 2,000 Bel employees and partners working in developing countries through the implementation of a special program at their workplaces by the end of 2016.

Bel will progressively implement an internal awareness program focusing on nutrition and a healthy lifestyle with the purpose of improving the health of its employees and its partners. Several measures will be implemented. In Morocco, for example, cafeteria staff will trained in nutrition, their menus revised monthly to ensure a proper nutritional diet and educational sessions will be provided focusing on healthy lifestyles and breast-feeding.

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