Business Model Research for reaching low-income consumers

Since most people get a large portion of their food from the private sector, private-sector companies can play a key role in improving nutrition by bringing more safe and nutritious products to market, in forms that are appealing and affordable to consumers.

To help support the private sector in this, the Global Alliance for Improved Nutrition (GAIN) with funding from the Netherlands Ministry of Foreign Affairs has invested in research about how businesses can adopt their products and sales approaches to reach lower-income consumers with nutritious foods.

The SUN Business Network is working closely with GAIN’s Business Model Research project to identify areas of interest to the businesses within the network. The outcomes of this research have therefore been curated in a reader-friendly format for nutrition businesses. Please click on the link below to access more information:

13 Business Model Research Interventions for Agrifood SMEs